Areas of Passion and Focus
"You can spend a dollar, and half will go to attracting new customers… you just don’t know which half."
Old school or "Traditional" methods of communication, advertising, and marketing are nearly impossible to measure. But, with the advent of technology, measuring brand awareness and marketing effectiveness, in non-traditional ways, is becoming much easier to show a return-on-investment. It's no longer just about brand awareness, because you are able to engage, one-on-one with your customers and audience. Engagement equals loyalty, and loyalty delivers spend. Sundance is a new and modern alternative to your traditional marketing efforts. As Yoda taught, "You must unlearn, what you have learned." Because now there is a better way!
While the field has changed as traditional media closes shop and journalists begin to blog, the backbone of any communication program continues to be media and blogger relations. When married with news releases optimized for search engines, media and blogger relations become more about relationships and less about as many stories as possible that don’t translate to a return on your investment. Targeting the highly influential journalists and bloggers for your industry allows your budget to go further while increasing sales.
Blending PR and digital marketing strategies to drive leads and conversions, our goal is to build community loyalty and raise brand awareness to ensure you hit your crowdfunding goals. It’s useless to have the biggest audience, if you aren't targeting the right audience for your brand and product.
Using our P.E.S.O. media strategies, including: paid advertising, content marketing, website consultation and social media we can help fund your business.
Issues management, financial communication, executive presentations, internal communication, and comprehensive crisis management strategies fill the corporate communication role. Our industry expertise is vast, spanning multiple sectors: Finance, manufacturing, technology, retail, healthcare, real estate, hospitality, education, museums, and entertainment venues.
Whether engaging employees in the roll out of a new product or equipping franchisees with key messages, communication with key internal audiences makes a world of difference. Our experience ranges from conducting extensive leadership communication workshops and private executive coaching sessions to writing newsletters, video scripts, and Web site copy.
While it can be challenging to be consistent in your messaging, it is absolutely essential in today’s world of instant media and sound bites. Our media training experts not only prepare you for media interviews, we work with you continually to become comfortable delivering the same message every time you speak with reporters. We also help your executives with speech writing, presentation skills, and speech preparation.
Whether a trade show, a reception, or a full-blown event, special events are what deliver customer engagement, visibility, and celebration. Combine that with the backbone of media and blogger relations and your budget is stretched even further through flexibility and beating your competition to the dance.